Heal Me Spain- Analysing Persuasive Language from Ads

Heal Me Spain: Advertising Dimension Activities

Activities for students to work on how advertising influences us.

Heal Me Spain- Selling ART through slogans to promote healthy living

Heal Me Spain- Selling ART through slogans to promote healthy living

Heal Me Spain- Selling ART through slogans to promote healthy living

Heal Me Spain- Selling ART through slogans to promote healthy living

Heal Me Spain - Body image activity

Students analyze body features from parfum ads and show how much getting these bodies cost. They also record a new ad with the same effectiveness but without any person in it.

Heal Me Spain- Ad Detectives

Students become detectives to check oif their favourite ads follow the rules for similar ads aimed at teenagers, and they analyze the strategies that have been used to sell more products.

Heal Me Spain - Body image activity

Students record a video to promote and sell their favourite parfum avoiding the use of an attractive person in it to increase sales.

Heal Me Spain - Body image activity

Students record again an ad for thei favourite parfum, without inserting any body in it.

Assessing advertising 1/ Latvia, How does advertisement work?

Any advertisement is designed to draw attention and persuade customers to buy the product. Ads’ text, image, message must be critically analyzed in order for the students to make a conscious and fact-based choices in real-life situations. Why is this so important today? Because advertisers address very young audience - children, young people with vulnerable opinions and a more flexible approach. Young audience is also desirable because children and young people often have their own money or can influence their parent decision making.

Assessing advertising 2/ Latvia, Identifying the hidden persuaders in advertising

How do you decide which products you'll buy? Advertisers are constantly trying to appeal to consumers, usually without them even realizing it. That is why it is important for students to explore the different techniques that advertisers use to manipulate behaviour and convince people to buy their products. This activity helps students to become more aware of the language and techniques used in advertising, as well as the impact of advertising on their daily lives.
Objectives of the activity:
• To widen students’ knowledge about the hidden persuaders in advertisements.
• To encourage students to think critically and make deliberate decisions while shopping.

Assessing advertising 3/ Latvia, Advertisements for teens

Students experience advertising in many forms – on TV, YouTube, apps, radio, billboards, magazines, newspapers, movies, the internet, social media and more. Many advertisers view teenagers as a profitable three-in-one market. That is, firstly, as buyers themselves, secondly, as influencers of their parents purchases, and, thirdly, as a future adult customers. It is a fact that today’s teenagers have more money to spend than ever before. Companies know this and find that advertising to the “youth of the nation” can be beneficial, and lead to future dedicated customers.
Advertising influences children and teenagers. That is why the ability to spot advertising is an important life skill for them.

Persuasive language / Latvia

Students participate in discussion to check how elements of persuasive language work.