MEDIA MANIPULATION INSTRUMENTS - workshop.docx
MEDIA MANIPULATION INSTRUMENTS - presentation.docx
MEDIA MANIPULATION INSTRUMENT - tasks.docx
OŠ "Đuro Ester" Koprivnica - Croatia
MANIPULATION INSTRUMENTS IN MASS MEDIA.docx
INSTRUMENTI MANIPULACIJE U MEDIJIMA - za prijevod.docx
Novine dana - Dunja Bajrić.docx
Podravski vjesnik - Ana Vondraček.docx
Đurić - Novine OŠ Đuro Ester Koprivnica - Alegra Hammoud.docx
MANIPULATION INSTRUMENTS IN MASS MEDIA
Covert advertising in videos
Elements of manipulation can be found in many films, TV shows, even cartoons but they often go unnoticed. Manipulation is defined as the action of influencing someone to our advantage, without them knowing it.
There are various types of manipulation in the media such as covert advertising, omission of information, use of stereotypes, etc. Manipulation can cause many problems, especially with the young audience. Due to stereotypical portrayal, young people often think that their life is boring. Imaginary needs for certain things or products are created in their minds because they have seen their role models / idols having / using those things or products. In the music video for the song Wake Me Up (https://youtu.be/IcrbM1l_BoI) a Sony Xperia mobile phone can be seen in several frames. The video also promotes the fashion brand Denim & Supply founded by Ralph Lauren, one of the most famous American designers.
This is only one of many examples of covert advertising on YouTube, the most popular video-sharing platform among young people.
Music videos often advertise speakers and headphones brands
The messages we find in the media affect our opinion. Covert advertising is often used as a way of influencing attitudes and actions of potential recipients of the messages that appear in the media. Covert advertising enables advertisers to create images they want us to have in our heads. They hire celebrities who advertise their products and in this way they affect subconscious mind of the viewers.
Another example of covert advertising is the music video for the song Bang Bang (https://youtu.be/0HDdjwpPM3Y) by Jessie J, Ariane Grande and Nickie Minaj which shows Beats speakers, a brand owned by Dr. Dre. It is a brand of headphones and speakers founded by hip hop musician Dr. Dre and Jimmy Iovine, the president of Interscope-Geffen-A&M record label. There are six types of headphones that are all manufactured and distributed by Monster Cable Products under a special license. As part of marketing strategy known as covert advertising, headphones often appear in music videos, films, commercials, and other media.
Marketing experts know that the viewers, mostly children and young people, copy their idols, so they use them in order to sell as many products as possible.
An example of covert advertising in a TV show
Manipulation is an action of influencing someone in a way that their opinion and actions are not in accordance with their personal interests but the interests and goals of the initiator. Covert advertising, as an example of manipulation in the media, is commonly used in music videos, light-hearted TV shows, influencers' posts and similar.
In Tri, dva, jedan kuhaj! (https://www.youtube.com/watch?v=mqlvez7pcNY) TV show, which is shown on RTL on Mondays and Thursdays at 8:45 p.m., one can notice that the host, the contestants and the judges do not sponsor anything or anyone. However, in the studio, where the meals are prepared and rated, one can see a logo of the Konzum retail chain and Gorenje company logo on the walls and aprons of the contestants. Their products and services are promoted in this way. Their advertisement is not specifically labeled as an advertisement but it is shown in a light-hearted TV show in a way that indirectly influences the behaviour of potential groceries and household appliances buyers.
The wisest way to avoid manipulation in the media is to develop our own critical thinking. We should evaluate all information we encounter, check the sources of information and critically evaluate all the content given in the media.
Sara Višak, Ana Marija Buhić i Dunja Bajrić
School Newspaper Group
Primary School „Đuro Ester“ Koprivnica
Workshop "Media manipulation instruments" in Primary school "Đuro Ester"
OŠ Sveti Petar Orehovec - Croatia
Genre manipulation.docx
Manipulacija žanrovima.docx
Genre manipulation – readers got an ad instead of an informative article about celebrity actor
Replacement of journalistic genres is one of the possibilities to manipulate readers. In my opinion, that type of manipulation was used in the article " American celebrity had surgery in Croatia! First Mrs. Trump told me that you have an excellent expert. I already see much better than in the last 10 years!"
The article was published on the news portal "Jutarnji list" on the 10th of October 2018 in life/health column. That article is in fact manipulative in two ways because the title is also a sort of manipulation. It has the characteristics of a clickbait headline. Instead of some dramatic information that was suggested in the title about celebrity surgery in Croatia, this article is in fact an ad for the clinic Svjetlost (Light).
In that clinic, they have performed eye surgery on the well-known actor Armand Assante. That was not any kind of life-saving surgery, but the procedure of dioptre removal. The article mentions the clinic where he had the procedure several times and besides the photo of the actor, there are two photos of the clinic owner Nikica Gabrić. The article also quotes the statement from the clinic owner. He said that the mentioned actor could operate on his eyes anywhere in the world. In the following sentence, he added: ‘That fact helps us to attract many other foreign patients because his pleasure with us is taken as validation of the quality and top level of service that we provide’.
I would say that this article was written for the same reason, to attract more new patients, and not to inform someone about the famous actor. I also think that Assante hasn’t heard for the clinic Svjetlost until the owner has offered him a collaboration. I also assume that the owner himself called journalists from the Jutarnji list. The editor of this article had to mark the article as PROMO if he meant to follow the journalistic codex. The way this article is written manipulates the readers because instead of the informative text about the famous actor they have read an ad for clinic Svjetlost. /Ivona Siladi, 7 B/
Workshop "Media manipulation instruments" in St. Petar Orehovec school
The best front page for daily printed newspapers prepared by group 2
IC BERTOLOTTI - GAVARDO - ITALY
Media manipulation instruments
Front pages
Workshop_March_Leo.docx
Workshop_March_Rachele.docx
Workshop_March_weeklynews_Marta.docx
Workshop_March_Filippo.docx
Gymnasium School Nr. 6 Suceava / Romania
MANIPULATION IN THE MEDIA
All those who hold power, regardless of the field, have as their main objective to change the thinking and implicitly the behavior of those they lead. Media control is essential in this process.
In many cases, the media presents an unbalanced confrontation between two individuals or groups with different opinions. Scandals and gossip are what attract the press, being always presented on the front page of the newspaper or in the first part of the news bulletins.
Distraction strategy
The media, which is increasingly controlled by political leaders or businessmen, no longer informs, but rather misinforms. Its role is to divert attention from important issues and changes decided by political and economic elites. Everything is part of the strategy of flooding the public with various insignificant information. This strategy, which can also be called distraction, also has the harmful role of blocking any public interest in fields of knowledge such as science, economics or psychology. The idea is for people to stop thinking about real social issues.
Even leaks in the investigative press can be strategic maneuvers in favor of those in positions of power.
Problem-reaction-solution strategy
A second strategy applied in manipulations in the press is to create problems that can then be offered solutions. The method has the scheme: problem-reaction-solution.
It creates a problem that causes a reaction among the public. For example: to reveal and intensify urban violence or to arrange bloody attacks and then to apply security measures that restrict civil liberties. Another example, this time of greater proportions, is the creation of an economic crisis to propose the withdrawal of social rights and the dismemberment of social services. Everything comes to be considered a necessary evil
Gradual strategy
The third very effective manipulation strategy is the gradual strategy. The goal is for society to come to terms with the unacceptable of the past.
Through this strategy, the neoliberals imposed radical socio-economic conditions in the ‘80s and‘ 90s:
· The minimum state
· Massive privatization in strategic sectors of the economy (mineral resources, energy, transport, etc.)
· Socio-economic insecurity
· Flexibility
· Huge unemployment
· Wages that do not guarantee a decent life
All these conditions, which at first sight seem unacceptable and which, if they had been applied at once, would have generated a revolution, have come to be applied gradually and finally accepted by the citizens.
Postponement strategy
The postponement strategy is another way to implement unpopular measures. Many times politicians motivate their measures as painful, but necessary to gain public support for the implementation of future unpopular plans. Unpopular decisions, in the strategy of manipulators, are not good to be implemented immediately, but to be postponed for some time in future. This is due to the fact that the popular masses always have a tendency to believe that everything will be fine in the future, and the required sacrifice will no longer be necessary. The strategy gives the masses time to familiarize themselves with the idea of change and to resign when it comes.
Infatilization strategy
Photographing an innocent child in front of the public is another trick in the range of manipulative strategies. Most advertisements on the market use speeches, arguments, the image of people and especially the intonation of children almost to give the impression of weakness, as if the person watching these advertising materials is also a small child or an individual with a disability. mental. This infantilization is meant to change the image of manipulators in the eyes of society. A good example of this is the election video with which President Johnson won the 1964 presidential election. M. Corzilius) who was to send an emotional message in favor of the nuclear disarmament plan promoted by Johnson.
Emotional strategy
Another strategy for manipulating the audience is to display the emotional side more than the reflections.
Making use of the emotional aspect is a common technique in order to block a rational analysis, in order to affect the critical sense of the individual. Moreover, the use of the emotional register opens the way for the subconscious to induce ideas, desires, fears or anxieties, constraints and induced behaviors.
The strategy of keeping the public in ignorance and mediocrity
Among the most preferred manipulation strategies is to keep the public in ignorance and mediocrity.
Scoala Gimnaziala ,,Mihai Eminescu”, Alexandria - Romania
OŠ "Dositej Obradović" Ćićevac - Serbia
Instruments of manipulation in the media.docx
Instruments of manipulation in the media
Instruments of manipulation in the media is a very interesting workshop that has attracted a lot of attention from students. It was conceived by a teacher from a partner school in Romania. The workshop was a lively discussion about how certain media manipulate their readers / viewers. It is interesting that the students did not notice that someone was manipulating them, which can lead us to the conclusion that their youth (primary school age) is unspoiled and that the very recognition of this phenomenon comes only later. We left the assignments for homework, since the workshop was of limited duration, and we spent more time talking, so this article will be upgraded with assignments that students will do at home and submit to the teachers.
Student Comments: Sergeј: "I didn't notice anyone manipulating, I don't see what I'm not interested in."
Andjelija: "I noticed that there are commercials in the videos I watch, but I never buy it, if I don't need it, so it doesn't affect me."
Stefan: "I read the news that interests me, I skip what doesn't interest me. We all look at it that way in the house. "
We also talked about the ideals of beauty that are served to us in the media. Not everyone is perfectly beautiful, ideally does not exist. However, since the students showed exceptional knowledge of Photoshop and embellishment techniques and looked at it critically, the workshop turned into a philosophical discussion. We had fun, try it yourself, you have something to learn!
OŠ Marija Jurić Zagorka, Zagreb - Croatia
Workshop - IMEDIA MANIPULATION INSTRUMENTS.docx
Workshop – MEDIA MANIPULATION INSTRUMENTS
OŠ ,, Ivo Andrić'' , Pranjani - Serbia
Workshop Media manipulation instruments
The front page.docx
Naslovna strana novina.docx
The front page (Naslovna strana)
St Vasilije of Ostrog
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