INFORMATIVE AND CLICKBAIT HEDLINES

  • HEADLINES - worskhop.docx

    HEADLINES - presentation.docx

    HEADLINES - tasks.docx

     

    OŠ Sveti Petar Orehovec - Croatia

     

    Znate li što je clickbait Evo kako ćete to doznati.docx

     

    Do you know what is clickbait.docx

     

     Do you know what is clickbait? Here is how you can find out

     

     

    The headline is an example of a clickbait headline that make our student Lea Harča angry, however, this article won't be misleading, here you can find out some of the techniques for this sensationalistic approach to journalism 

     

    Football player, Luka Modrić is famous among football fans all over the world. His football skills attract fans to the stadium, but he also gets a lot of media attention. A lot of people like to talk about his moves on the field, but also about his personal life off the field.

    But in fact, many articles about Modrić don’t bring any important information, but readers click on them because they are tricked by headlines like this: ˝EVERYONE IN REAL IS SHOCK BY MODRIĆ'S LOOK: fitness coach got an assignment he didn't expect”.

     

    This bomb of a headline was published on NET.HR portal (July 15, 2017). Maybe only his biggest fans weren't disappointed when they read that the article is about Modrić losing 2 kilograms. Because that was the most important information behind this headline.

    Photo source - Guardio

     

    A similar method of deceiving the audience by using exaggeration and expressions like shocking, dramatic, you won't believe,…, is obvious in the next headline: ˝Student left his apartment window open for 5 months, he was shocked when he saw the apartment˝. The article was published on 7 September 2020 on the portal INDEX.HR. It seems to me that nothing is shocking in finding pigeons poop after what he has done and I don't see why this deserved to be article material. Especially not with such a headline that uses the word shocking.

     

    These headlines were used to show what kind of headlines are clickbait. Their goal is to lure the audience to click on them. The more click, the better the price is for advertising space in media. Online media mostly survives from selling their advertising space because reading is in most cases free for the readers. Because of that, the phenomena of clickbait headlines are spreading and there are more and more headlines trying to get our click. Thereby they are counting on curious readers, but also on the readers whose media literacy is not on very high level and they are not aware of the deceiving techniques used by clickbait creators. So here are some other techniques.

     

    Photo source – Global

     

    Although some headlines don't use exaggerated expressions like the ones mentioned above, they can also be clickbait. For example, this is the one ˝Products is withdrawn from sale because it contains plastic: Don't consume it.˝ The article was published on November 4 2020 on POSLOVNI.HR portal. That article is clickbait because it leaves out the key information.

     

    Some of the similar headlines that are trying to hide key information can be recognized by a phrase here is how. Just like this article under the headline ˝Are you interested in who blocked you on Facebook? Here is how you will find out˝, published January 25 2020 on VRISAK portal.

     

    Some use numbers to hide the information. Here is one example: ˝Severina is celebrating her special day: She posted a new photo, and everyone immediately commented on one thing˝. The article was published on VEČERNJI.HR portal 2 September 2020. That one important thing was her dress, which as her fans noticed, she has worn already a few times. 

     

    The important thing is also our time, that is why we suggest you to look at Facebook page HEJT ZA KLIKBEJT for more clickbait examples. If you become skilled in recognizing of those headlines you will spend less of your time in the future on opening of those deceiving headlines. /Lea Harča, 8. b; photo source- the Internet/

     

     

    Illustration source - The Daily star

    Workshop in 6. b - 24 September  - 24 students

     

     

    SCUOLA GIMNAZIALA ,,MIHAI EMINESCU” ALEXANDRIA- ROMANIA

    30.11.2020

    ONLINE WORKSHOP ON INFORMATIONAL TITLES AND CLICKBAIT

     

    The students of the 7th grade B from the “Mihai Eminescu” Secondary School in Alexandria within the Erasmus + Project “Young journalists of today - responsible digital citizens of tomorrow”, under the coordination of Voicu-Popescu Corina and Groseanu-Lungu Gina, participated in October 29, 2020 at a workshop on INFORMATIVE TITLES AND CLICKBAIT.

    In the activity, students learned what informative titles are, how to write a title correctly, so as to attract more readers, the importance of subtitles and supertitles in an article. They compared articles with news headlines and sensational headlines highlighting the desire of journalists to attract as many readers as possible using sensational headlines.

    Articles from the Teleormanul newspaper's website were taken for analysis, following the aspects presented above.

    The students made appreciations on the components of the articles and sketched some key observations that were debated.

    Following the activity, the students presented feedback:

    The student Ionița Liviu mentions: “The activity was very interesting and now I know how to avoid the error given by a bait title. From now on we will know how to choose the right title for the articles we will write in the school newspaper. ”

    The student Desculțu Miruna says: "We must not always give credence to the title of an article, because very often the content of the article is not in accordance with the title".

    Regarding the coordination of the workshop, the student Drăghici Octavian points out: "We thank teachers Groseanu and Voicu for their involvement and concern that we have a media education, to be able to differentiate between a bait title and a real title!".

    Author:  GROSEANU TEODORA -VII B

                                                                                                           Photo: Draghici Octavian -VII B

     

     

    IC BERTLOTTI GAVARDO ITALY

    29. 11. 2020. 

    Workshop Clickbait informative_Bertolotti_Gavardo_Italy.pdf

     

    Comment about workshop

     

    Workshop took place on 11th November 2020

    Informative and Clickbait I think that this project is a great idea because it is very interesting, beautiful and makes you think about the different situations. All the topics are important because they are current problems and they talk about values in our society.

    (Michele)

    In my opinion this work helps us a lot: it gives us the possibility to be able to speak, write and argue in English but also to think about the things that are written therefore the topics of the articles make us reflect.

    (Sofia)

    This activity makes us think a lot about our society, it is very beautiful and fun to do this cooperating with friends.

    (Christian)

    The workshop we did on headlines, subheadlines and superheadlines taught us to understand better what an article is, what makes the title attractive but above all how to write a real article

    (Elia)

     I think it is a good idea because for me it is important to share opinions among people from different countries and doing such workshops we can declare our thoughts (Alex) In my opinion, not all the news published corresponds to reality. In fact, you have to be careful when you read.(Arianna) I think it's a nice activity. I like it so much.

    (Marta)

     Writing articles is beautiful and interesting.(Rachele) This activity is very interesting and well structured.

    (Patrick)

    In my opinion, I think I can learn from this activity and it is very interesting

    (Giada)

    Nice activity, it makes you understand how newspaper articles are written and teaches you to know how to distinguish true and false information

    (Elena)

    I think it was a very nice activity because you learn to write articles and then you can communicate with schools in Europe. I liked it a lot!

    (Isabella)

    Titles chosen

     Schools closed, teachers go on strike!

    Will the school year be valid and students be able to take their final exam?

    Danger in a school: the roof fell.

    Cracks and damages of the walls and ceiling, but luckily nobody was hurt.

     

    Gymnasium School Nr. 6 Suceava / Romania

    NEW IN SCHOOL

    ARTICOL 1.docx

    NEW IN SCHOOL

    Workshop at the Gymnasium School Nr. 6 Suceava / Romania on journalism

    Within the project is Twinning "Young journalists of today - responsible digital citizens of tomorrow" students got acquainted with the headlines and clickbait.

    Friday, November 20, 2020, at the Gymnasium School Nr. 6 Suceava / Romania, the online workshop “Informative titles and clickbait” took place online.

    Thus, 10 students of the 5th grade from the Gymnasium School Nr. 6 Suceava / Romania benefited from a training in the field of journalism and understood what the informative title and the clickbat represent.

    Through the presented materials, students understood that the notion of clickbait is a sensational title (a bait) that attracts attention in order for the reader to click on the content. Some examples of baits were presented: "You won't believe this", "You have to see this", "What happened next will shock you". This title does not reflect the content of the text or constitutes worthless informational content that is hidden behind it. The target is on emotions and curiosity and is distributed mainly through social networks.

    They also realized that the purpose of the headline is to arouse the reader's interest, but to briefly describe the content of the article. It can be an interesting short maxim, a sentence, a message or a piece of text that speaks clearly, concisely and interestingly about the text. The informative title provides complete and unambiguous information about the content of the text and is written in capital letters, underlined, colored, etc.

    During the workshop, the 10 students conducted workshops that followed the following tasks:

    • Creating a main informational title, super title and subtitle for a text already published;
    • Creating a clickbait, main title and subtitle for a published text;
    • Explaining the objective of clickbait titles and the difference between informative and clickbait titles

    The students trained in solving the proposed tasks and showed their attraction to the profession of journalist.

     

     

     

    OŠ "Dositej Obradović", Ćićevac - Serbia 

    29. 11. 2020.

    Informative and clickbait headlines.docx

     

    Informative and clickbait headlines

     

     

    A headline gives us information about the content of the article. It is important not to have headlines that are too long, they will not grab the attention of the reader because reading it takes too much time.

    Subheading gives us wider information about the content of a text. It can consist of a few sentences.

    Heading comprises general information about the text depending on its type. Heading does not have to be too long, it can consist of one sentence.

     

    There are two types of headlines:

    • Clickbait headlines

    Every day via social media these headlines grab our attention with the goal to make us click on them to see their content. These are usually headlines which have nothing to do with their content and the texts behind them are often boring and worthless. Clickbait headlines attempt to produce an emotion in the reader and attract more people to read the article.

    • Informative headlines

    The goal of the informative headlines is to produce interest in the reader and to describe in short the content of the article. Informative headlines convey the real information about the text. It can be an interesting sentence from the text, a thought, and it is always in bold or emphasized in some other way (colour, etc.)

    • How can we spot the difference between informative and clickbait headlines?
    • An example of a clickbait headline:

    “You must read this: you will not believe what has happened!“

    An example of an informative headline:

    “The temple of Saint Sava is one of the biggest temples in Europe.“

    Clickbait headlines have fewer words, while informative headlines are longer and explain in a better way what the text is about.

    Journalist: Sanja Ivanović

    Photo by Markus Spiske on Unsplash

    The original article is published in the school digital magazine magazine ĐAČKA ISKRA

     

    OŠ "Grigor Vitez", Sveti Ivan Žabno - Croatia

    25. 11. 2020.

    What is clickbait.docx

     

    What is clickbait?

     

    Students of the  5C of Grigor Vitez, Sveti Ivan Žabno Elementary School studying clickbait titles on their Homeroom class. They concluded that these are headlines that attract attention and lure readers to click. The content of such articles does not meet the expectations of readers, and considering that it resembles a bait, this phenomenon is called clickbaiting (eng.   click  +  bait).  The students successfully discovered the Croatian name for this phenomenon –  klikolovka. They recalled some headlines in which they recognized the clickbaiting and stated how they felt reading newspaper articles.

    Everything was followed by discussion in smaller groups, the students concluded that newspaper headlines should not mislead readers, but interest them in reading and announcing the topic.

     

    Students in pairs work on creating their clickbait titles

     

    As part of the workshop, students tried designing clickbait according to the given templates, and thus the following clickbait titles were created:

    • 25 tips that will change the way you live
    • This will make your life 10 times better
    • Use these 25 tricks for better memory, #5 is phenomenal
    • 20 tips that will change the way you use your phone
    • I tried to eat grass; even I'm surprised by what followed
    • Try these 25 tricks for faster learning; #4 is awesome
    • When you find out all about water, you'll never drink it again.
    • I tried to eat cactus; even I'm surprised by what followed
    • Watch 25 tricks for better drawing; #6 is phenomenal
    • 10 tricks that will change the way we learn
    • I tried to listen in class; you won't believe what followed
    • Read 20 tricks for better learning and you'll never have to study again
    • 10 scientists who will change the way we live today
    • 25 chess mats that will change the way you win a game
    • This will make your gaming 10 times better
    • Use these 8 tricks for better and faster wins; #6 is phenomenal
    • 25 kuna that will change the way you live
    • Try these seven tricks and you'll become a millionaire

    After reading the clickbait titles they made themselves, the students  concluded that they would read internet news wiser.

     

     

    OŠ Marija Jurić Zagorka, Zagreb - Croatia

    25. 11.

    What is clickbait.docx

    Komentari o clickbait naslovima učenika 5.docx

    Comments on clickbait by students from 5. D.docx

     

    COMMENTS ON CLICKBAIT BY STUDENTS FROM 5. D

     

    An odd win in times of the pandemic

     

    TWELVE-YEAR-OLD WINS 50,000 KN

     

    How to spend time usefully?

     

    These times of the pandemic have their good sides. A lot of families are spending a lot more time playing and having fun. So too did the Horvat family from Zagreb, they spent their time playing Monopoly. Their twelve-year-old son, Filip, turned out to be a real genius. He won the family Monopoly tournament with an incredible amount of 50,000 kuna.

     

     

     

    The odd Science class

    SNAKE FOUND IN CLASSROOM

    You won’t believe what teachers plan for their students!

     

    The OŠ Marija Jurić Zagorka Science teacher does everything she can to make her class interesting for her students! This morning the 5. d class was met with a 2 meter long snake in their cabinet. After the initial shock and screaming, the students were convinced the snake is taxidermied and is a teaching prop. The lecture that day was the study of these interesting reptiles which people hunt, often without a reason.

     

    Comment on clickbait by students from class 5. D

    I think clickbait is exciting, even though I’m often disappointed when I open the articles.

    I get so angry when the title says ‘’Not clickbait!’’ and it turs out to be clickbait!

    I can’t resist opening these articles. I always want to know what hides behind the titles.

    Clickbait plays on your curiosity! The titles are often fake. I think I’ll open fewer of them now that we had to write them ourselves.

     

    XXXXXXX

    Workshop Informative and Clickbait Headlines in Marija Jurić Zagorka school - 12 November 2020.

     

    At the workshop student prepared some clickbait and informative headlines

     

    Clickbait headlines

     

    You won’t believe what happened in elementary school St. Petar Orehovec

    A girl missed death by a hairbreadth

    Horrible accident in school

    Missed death for the tenth od a second 

     

    Informative headlines

     

    Teachers in the strike until further notice. What happen with classes? 

    The government gave in to the unions

    School years won’t be repeated

     

     

     

    OŠ "Đuro Ester" Koprivnica - Croatia

    Do you bite the clickbait.docx

    Loviš li se na clickbait.docx

     

    28. 10. 2020.

     

    Do you bite the clickbait?

     

     

    In the world of media reporting, there are two types of headlines - informative and clickbait headlines. Informative one is clearly saying what is the article about, for example: " On the playground of elementary school Đuro Ester, a new gym is being built".

     

    In that way, it is possible for the reader to know from the headline what is the most important information in the article. That could also be a disadvantage of the informative headline, especially if it is published on a portal, it may not attract many clicks because the headline discovers the most interesting information without reading everything. The informative headline needs to be interesting and make readers to read the article, something like this: " Pizza place GROF is preparing a big giveaway".

     

    Informative headlines defects can be stylistic errors, wrong or clumsy word order, too much information, and similar. Here are few examples of informative headlines which style should be corrected: *" In the car and truck accident one person died, three are injured" (word car was written as abbreviation and headlines should be written in an official language with full words.).  *The article is originally written in Croatian. Some things are not completely translatable.

     

     

    "Renata found a way how to connect traditional and modern and ladies who are following fashion trends are thrilled" (this headline should be shorter, e.g. Renata connects traditional and modern, fashion followers are thrilled). Headlines like this summarize the most important facts without exaggeration, they are clear and more ˝honest˝ towards the reader. They give verified information, usually substantiated with words from experts and responsible person.   

     

     

    Journalists from elementary school Đuro Ester analyse newspaper articles' headlines and headlines from web portals

     

    If we start looking on the Internet, it is easy to see headlines that pop out and try to catch our attention. Those headlines have the same structure and serve as a bait to collect as many clicks as possible for the article and a web page. The more visits one web page has the bigger the chance is for the page to be financed by the advertisers. Advertisers will rather pay for ads on more visited and popular portals and they will pay a big price for that.

     

    Articles with clickbait headlines very often don't have the information promised in the headline. Articles with clickbait headlines usually don't have any experts' opinions about the topic. Headlines mostly sound something like this: "This erased all of my wrinkles!" or "You won't believe what happened when…", "With this trick you will be asleep in just 3 seconds!..."

     

     Although they are persuading us that they are revealing the shocking truth, amazing fact, sensational discovery, things written in those articles aren't confirmed with any research that proves it. Those headlines are exaggerated in regard to the content of the article that has no informative purpose to the reader. Very often there is somehow a hidden commercial for a product, so the readers can often stay disappointed.

     

    Clickbait headlines are examples of second-grade journalistic practice, if behind them there is no promised information or if the headline is very exaggerated. Recognition and distinction of these two types of headlines contribute to our media awareness in using the media. We can evaluate and make a decision about the credibility of the article so we wouldn't waste our time on reading the articles that are not worthy of our attention.

     

    Author: Alegra Hammoud, 8.b

    Journalistic section

    OŠ „Đuro Ester“ Koprivnica

     

     

    OŠ ,,Ivo Andrić'' Pranjani - Srbija 

    Informative and clickbait headlines

    Students are listen about o informative and click bet titles. They are got a different newspapers for reading. After reading various news, we are discuss about the connection of titles and their contents. As an example of useful content, students to choose newspaper Prosvetni pregled, because, the reader from the title knows what the most important information in the articles.

     

    The title, "Drink these three things and a miracle will happen", was chosen by the students as the best click bet title because there is no verifiable information in the article, they are not scientifically proven and in fact represent an advertisement for products on the market.​​​​​​

     

    Recognizing and distinguishing these two types of headlines contributes to the development of our media literacy. It is important to make the right decision about the credibility of the article based on the title so that we do not waste time reading irrelevant texts.

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