Counter-ads

  • Counter-advertising is a great way to expose deceptive and harmful messages in advertising and to express our point of view about a specific issue by using the same persuasion techniques as real ads. As alcohol advertising presents drinking as a positive activity and avoids any reference to its negative consequences in order to increase the sales of alcoholic drinks, we invite you to create your own print counter-ad about alcohol to convey the truth about alcohol consumption. Students from AECasquilhos show you how it can be done. Have a look at the counter-ads they've created!

     

    COUNTER-ADS

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    THE REAL ADS WERE:

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Great job, right? Well, now it's your turn to create your own counter-ad.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

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