Counter-advertising is a great way to expose deceptive and harmful messages in advertising and to express our point of view about a specific issue by using the same persuasion techniques as real ads. As alcohol advertising presents drinking as a positive activity and avoids any reference to its negative consequences in order to increase the sales of alcoholic drinks, we invite you to create your own print counter-ad about alcohol to convey the truth about alcohol consumption. Students from AECasquilhos show you how it can be done. Have a look at the counter-ads they've created!

 

COUNTER-ADS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

THE REAL ADS WERE:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Great job, right? Well, now it's your turn to create your own counter-ad.