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Commercialisation 2

  • The aim of commercialisation is to change the final product prototype into an innovative commercial product that can be launched onto the market. This is still a creative procedure but it is extremely focused so that the marketing is integrated with the production, and finance is making the funds available but controlling expenditure. It is an expensive stage and needs good financial control to ensure that resources are available at the right time and that costs do not overrun.

    discover the process and do activities

  • Activities

    Željana M

    Activities 1
    Product-The product I chose is ajvar and it meets all categories.
    Market channel and distribution- Can be sold in all food-related stores. It will be kept in a cooler and darker place.
    Pricing- The more affordable the price, the more the price will be sold but the price has a lot of effect on sales
    Promotions- various ways are used to promote the product that will lead the customer to the product.

    Activity 2
    In my opinion, promotions.

    Activity 3
    I buy almost all the products in action.

    Pickle

    Thursia is one of the best-selling products. It's a set of vegetables in a well-sterilized and packaged barn called a jar. Turcy is actually a collection of pickled fruits like pickles, peppers, cauliflower... There's always pickles in the shops and it's always bought. ra-Ana J. Serbia

    Magdalena L. Serbia

    activity 1
    The product I chose is jam and corresponds to all categories
    MARKET CHANNEL AND DISTRIBUTION- this product can be sold in all food stores. The product is kept in a cold place. The product will sell more if the price is low and the quality is good.
    Activity 2
    In my opinion ambalaz and price is an extremely important thing for marketing
    Activity 3
    They buy everything that's qualified.

    emilija a /serbia

    activity 1
    ice cream
    packaging is correct, packaging is attractive to customers and it is legal.
    in shops, supermarkets and newsagents, they will be sold in large quantities.
    the consumer has psychological views on the price if something is on sale more will be bought
    esteemed consumers are children and people no matter how old they are
    activiti 2
    the most important thing in the marketing industry is stocks because it attracts people but that's just my opinion
    activity 3
    i buy most of the products that are on sale

    Aleksandra S. Sour peppers

    How to prepare sour peppers in a jar for winter. 1. Mix the ingredients in a large saucepan, except for the garlic and pepper. He stabbed the peppers in several places with a toothpick. 2. When the liquid boils, insert 8-10 peppers that are well cleaned of seeds (3 kg of peppers in total). Cook for 2-3 minutes, depending on the thickness of the peppers.

    Sara T. Serbia

    Activities 1
    Product-The product I chose is Plazma - biscuits and it meets all categories.
    Market channel and distribution- Can be sold in all food-related stores. It will be kept in warehouse.
    Pricing- The more affordable the price.
    Promotions- various ways are used to promote the product that will lead the customer to the product.

    Activity 2
    promotions.

    Activity 3
    i buy a lot of products on sales

    Sofija I.

    Prosciutto is a gastronomic specialty created by drying in smoke and wind, pork leg meat.

    The technology of making prosciutto is traditional. Pork leg with bones and skin is brined by dry rubbing with sea salt. The temperature of the pork leg for salting in the center must be around + 4ºC and the pH of 5.8-6.2. Thus salted pork leg must stand, with one salting, for about 21 days, depending on

    Activity 3 - Lena, Austria

    What products do customers normally buy for sale?
    In Austria, consumers buy special offers like take 3 pay only two. Or when the pull date is over. When products have a special offer like bread of the day;

    Activity 1 an 2- Felix, Austria

    Product: mixed pickles; it meets all categories. Market channel and distribution - can be sold in all food related stores. It´s not necessary to cool the product. Pricing - the more affordable the price, the more the price will be sold. But the price has a lot of effect on sales promotion - various ways are used to promote the product that will be lead the customer to the product. Activity 2: The cheaper the product is and the better the promotion is .. you can sell very good.

    Margaux S.France

    Activity 1: foie gras
    This is a local product from Gers which can be found in any food store and even some tourist offices. The market channel is usually very local, from farmers to retailers. There are some factories who produce and export abroad. At the moment there is a crisis because of the chicken flu, there is a lack of ducks and the production of foie gras is very reduced. The products are promoted in many ways, since they represent our beautiful region and not only the tourists are aimed at. The packaging is in glass container or tin with a label. No extra packaging is used, the product is locally made, very tastey and doesn't need much advertising since it is known all over the world.

    Maria k. Greece

    I have choose the canned tomato juice as canned food is both affordable and practical to use and there are unlimited attractive options. In addition, that type of process and storage of supplies is a common practice for Greeks. For canning, food is placed in metal containers, sealed and then processed under pressure and at a very high temperature.. Sale and distribution is available all over the world, and the price is affordable for everyone.
    The most important function in the market plan is the promotion of the product, as it will lead the consumer to buy the product.
    Consumers buy on sale products that can't afford to buy in other case or some daily products offered in packs of 2 or 3 and you gain 1 as a gift.

    Fatmagül S. Turkey

    Activity 3: Consumers buy obligatory products to live firstly. I mean, food, clothes, living in a house are the obligatory needs for people. Then, people try to satisfy their soul, psycology, educational needs etc. It is like the Maslow's hierarchy of needs.

    Buse G. Turkey

    Activity 1:
    Product: Turkish delight
    It is a desired product by both nationally and internationally. It attracts people with its taste, colorful look, ease of use. It is packaged correctly, pack is legal and attractive. However, the expiry date is important. The consumers should be careful about the end date to consume because some of the delights have creams which means that they can be spoiled quickly.

    Gamze K., Turkey

    I think promotion is the most important market operations. Consumers are tend to buy a product if they are informed in detail and if they believe the contents of this product. However, some people choose to buy products only as to advertisements. For example, a low quality product can be bought by consumers if it has a good, powerful promotion. In the same way, a good quality of product cant reach so many consumers because of inadequate or bad promotion.