The meeting held in Vilnius was dedicated to exploring marketing as a very important aspect in any entepreneurial attempt. During the meeting, the Lithuanian team had prepared a "labeling" workshop for us.

 

 

We were presented with the criteria that product labels had to meet such as the brand, the components, the expiry date, the colour, the logo etc. 

 

Then, we divided in groups  and we created labels for home products made of apples. Each national team made a label for a product that had already selected and brought in Lithuannia.

After the process was completed, each group presented its product and the label attached to it.

 

We also visited a branch of Nielsen, the famous international company that does research on consumers' attitudes in more than 100 countries in order to provide an overall evaluation of international trends as far as marketing of products is concerned. At the company's premises we participated in a workshop which familiarised us with the idea of 'marketing' as a mean to communicate a product to the right people and thus influencing their preferences with a view to optimizing its sales. Morover we realised that selling purposes for any product can be achieved by advertising since it targets consumers' buying interest and perception. Last and most important they "revealed" us some "secrets" for making successful advertisments which helped us prepare our own commercials for the products of our virtual company. 

The videos that we produced are available below:

 

 

 

"Love apple muffins just like you love each other" was voted as the best video which can only be compared to a professional one...

 

Author: Spyri Mitropoulou

Supervising Teachers:  Georgiou Konstantina, Zalavra Elena.