WHY IS IT RIGHT? - PROS

• the package is durable
• thanks to the cap it's easy to know is the product factory closed
• the colours of the package are warm and there are fresh fruits printed
• the label says that:

-the product comes from 'granny's recipes'

- all adds were controlled first

-there's no preservatives, dyes or flavor aids,

-the product has a delicate consistency

-it has no sugar added

-the product is gluten- free

• there are contained information like way of keeping, date of consumption, adds, nutritional value, a place of production, a phone number in case of any questions, net content and way of preparing
• it's clearly visible that the product is designed for children over the fourth month of living, that information is placed right next to its name

thanks to the transparent package, it's easy to see the food inside, so the customer knows what they buy.

WHY IS IT WRONG? - CONS

• the label presents artificial, unrealistic fruits
• the yoghurt, it's colour, is encouraging so the package shouldn't be transparent
• the colour of package makes a customer think about rotten fruits
• the package is inpermanent
• there's no information about

-checking the adds,

-preservatives, dyes, flavor adds,

-sugar,

-gluten

the label doesn't say for what age range the product is designed.