SEO is a process: a series of planning and executing steps that lead to a website being optimized to perform its best on the search engines. If one does not continue to make efforts to improve optimization and respond to market conditions, website’s rankings will erode over time. Moreover, your efforts do not exist in isolation; there are others out there competing for rankings and traffic.

SEO process: tweak, optimize, build links, create content, and generally do their best to out-compete all other similar businesses vying for the top spots on the search engines.

The skills under objectives are: