UNIT 4. Social media marketing

The fourth main category of competencies, Social Media marketing consists of the following objectives:

• evaluate a variety of social media platforms,
• effectively apply social media tools,
• encode attractive and engaging messages on specific social media platforms.

Regarding the operation of social media tools, the DM professional should be able to set up appropriate content on a variety of platforms. In the evaluation of social media platforms, the DM professional should be able to recognize characteristics, advantages and disadvantages based on the specific scenarios and select the most appropriate social media tool. Further, the ability to encode attractive messages, should be accompanied by the use of multiple mobile digital devices.

Curriculum and Activities

DIMAS_Curriculum_EN_unit4.pdf