Going to the second main objectives category related to SEO we aim to:

• develop skills related to managing the SEO process,
• learn how to develop SEO strategies,
• be able to monitor and control SEO.

With respect to managing the SEO process, effective DM professionals should be able to create basic search engine friendly Uniform Resource Locators (URLs), optimize URLs, use URL aliases, control title tags, create and optimize metadata and finally install and configure common SEOs. In order to develop a strong competency in SEO, the DM professional should also be able to formulate plausible SEO strategies and suggest specific approaches to keyword selection. Further, the effective DM professional should be able to monitor and control the SEO process by building links and social media optimization.

Curriculum and Activities

DIMAS_Curriculum_EN_unit2.pdf