The email marketing competence unit aims to promote students’ professionalism in a world where businesses and organizations face complex problems and challenges stemming from globalization and the increase use of digital technology and in particular, digital marketing. At the same time, it aims to provide students with specific skills and knowledge regarding email proficiency.
Email Marketing remains a very powerful tool in business communications and forms one of the best ways of making real connections with those who are truly interested in the organization. It enables a business to reach and communicate with a vast number of internet users including those who are not on social media, in a more personal and unique way.
At its most basic level, email marketing is used to foster relationships with potential customers, keep current customers informed and updated about the business products through email campaigns which include, newsletters, special announcement, event invitations, offer of coupons etc.
The skills under objectives are:
- Building an Email List and a Database with reference to GDPR law
- Create Engaging Emails & Email campaigns
- Testing & monitoring the Email campaign
Unit 5 - framework doumentation
DIMAS_DMCP_unit5.pdf