Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action“.¹

Content marketing is a huge challenge, as it requires a long-term strategy and objectives set in a measurable way. The effects are never visible straight away. The contributed work, especially the one connected with the subject matter, involves costs and dedicating a lot of hours (after all, we talk about a situation when the customers find us themselves). Additionally, one must be well familiar with Internet technology, as even the best content is of no use if the issues connected with SEO/SEM are not secured.

The skills under objectives are:

Unit 3 - framework documentation

DIMAS_DMCP_unit3.pdf