UNIT 5. Email Marketing

The fifth main competency of E-mail marketing is comprised of:

• building customer E-mail Lists,
• designing effective marketing emails and
• creating auto-responses.

In building customer email lists, the DM professional should demonstrate ability to categorize customer contacts into separate market segments and find ways to create contacts by using subscribers lists from other channels. Further, the DM professional should be able to write effective and professional emails using customized templates. Finally, the DM professional should be able to set up standard reply emails and explicate autoresponders.

Curriculum and Activities

DIMAS_Curriculum_EN_unit5.pdf