DIMAS is an educational innovation project for the acquisition of new e-business competencies by introducing Digital Marketing (DM) Skills in upper-secondary schools. 

Here, we describe the design and development of a Digital Marketing curriculum and the corresponding e-learning materials. It is based on the DMCP.

The Curriculum comprises of a set of general and specific objectives for the whole curriculum and per unit, aiming at clarifying each particular Unit of the course. O2 presents the findings and analysis of the primary research applied to teachers and industry from the partner countries and the activities of the five Units of the course:

Unit 1 - Digital marketing strategy
Unit 2 - Search engine optimization (SEO) & Search engine marketing (SEM Pay Per Click PPC)
Unit 3 - Content marketing
Unit 4 - Social media marketing
Unit 5 - e-mail marketing