Definition: logo
(loʊgoʊ )
Word forms: plural logos countable noun
How to design a logo in 5 steps:
A logo consists of two elements: A wordmark and a symbol.
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- Understand why you need a logo, determine the primary function of your logo.
- Plan before you start designing your logo
- Define your project goals, themes
- Brainstorm words that describe our project
- Find inspiration
- Your logo needs to be flexible. Not only is your logo potentially going to be used on various mediums, such as online, on print, or on fabric.
- Design your logo (manual or digital)
- Choose your design style, shape
- sketch your logo: do you want an icon?
- Find the right type of logo
- Pay attention to color:
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Red: energetic, sexy, bold
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Orange: creative, friendly, youthful
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Yellow: sunny, inventive, optimism
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Green: growth, organic, instructional
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Blue: professional, medical, tranquil, trustworthy
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Purple: spiritual, wise, evocative
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Black: credible and powerful
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White: simple, clean, pure
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Pink: fun and flirty
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Brown: rural, historical, steady
- Pick the right typography / font: Know when to use serif, sans serif, and scripts accordingly. Serif looks tasteful. Sans serif look clean and modern. Script is tricky and has a lot of personality, but using it well might not always be easy.
- It must look great on different backgrounds and flexible in size.
- Navigate the design process
- Communicate with your teachers
- Evaluate your logo options
- Use your logo.