Group 4: Sunshine

  • Our team

    Our team is: Meeri, Nora, Melissa, Adela, Mathias and George.

    Our brainstorm

    What makes this company so unique?

    • Idea of sustainability: both workforce and environmental impact 
    • Impact in production and people: 
    • Different material in frames -> more disposable for the environment 
    • Most parts from recycled materials  
    • Possibility to recycle your old sunglasses 
    • Sunglasses cases from recycled plastic (no material-seeking for the locals) 
    • Traditional weaving  
    • Basic-level income -> out of poverty -> improves the standard of living 
    • Participating BLM, common health during lockdown... 
    • Local artisans get an access to international markets 

    Our inspiration

    Our final social media post

    "Birds are the most accomplished aeronauts the world has ever seen. They fly high and low, at great speed, and very slowly. And always with extraordinary precision and control."
    - Sir David Attenborough

    Our biggest inspiration comes from the gifts of nature, thus we want to preserve what inspires us. Being a sustainable company is more than having a vision. It is a way to constantly improve our future for the better.

     

    Why we chose this image

    There were many pics, but the final contender that won is this eagle. Not only the picture is very minimalist, but its colour palette aligns with this of the other Instagram posts of pala. The eagle itself is a symbol for freedom, confidence and most importantly eagles are known for their good vision.  

    The photo of the eagle in correlation with this quote emphasise our love and will for protectionism towards the mother nature. Furthermore, we give our own statement which makes very clear, what we as a sustainable company stand for. 

  • Our final designs

    Our social media post
    Our in-store poster (#1)
    Our in-store poster (#2)
    Our final pitch presentation
  • What would you do If you had a chance to get a pair of vintage-style glasses and help the environment at the same time?
    buy the glasses!
    1 vote (100.00%)
    donate my old pair instead
    0 votes (0%)