Webshops: Market research

  • Market Research


    These lessons will teach you how to conduct market research in order to improve the chances of success of your webshop:

    • How to conduct a SWOT analysis
    • How to conduct a PESTEL analysis

    Our market research team produced this survey to explore the buyer behaviour of potential customers.


    1. SWOT and PESTEL analysis Lesson

    2. Introduction to market research Lesson


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    Small print

    Connecting VET for the European Digital Single Market (Connecting EU) Erasmus+ project © 2022 by Kuniberg Berufskolleg Recklinghausen is licensed under CC BY 4.0

    The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.