eBook-Young.pdf

CONTENTS

1. INTRODUCTION TO ENTREPRENEURSHIP (Romania)

   1.1. Basic concepts of entrepreneurship

   1.2. Characteristics of entrepreneurs

   1.3. The importance of entrepreneurship for young people

2. BUSINESS PLAN (Romania)

   2.1. Market insight and business strategy (Romania)

      2.1.1. Business idea

      2.1.2. Branding

      2.1.3. Market research

      2.1.4. Legal status

      2.1.5. Target customers

   2.2. Operating Plan (Spain)

      2.2.1. Location

      2.1.2. Competitors

      2.2.3. Marketing mix

      2.2.4. Source of finance

      2.2.5. Team structure

3. E-COMMERCE – Setting up an e-commerce business (Italy)

4. A EUROPEAN COMPANY (Sweden)

5. RESOURCES FOR GREAT ENTREPRENEURS (Romania)

ANNEXES

1. Europass CV (Romania)

2. E-commerce Terms (multilingual)

3. Business Glossary (multilingual)