The main goal of this project is to create advertising campaigns for traditional/typical Portuguese and French products in small collaborative groups trying to convince their partners abroad to buy them. We hope this project-based learning filled with active participation and research may motivate our pupils to master advertising techniques and get a deeper understanding of advertising as a way to inform the customers about the brands available in the market and the variety of products useful to them. In addition, pupils will develop self-confidence and self-empowerment as they move both through team-based and independent work.