The Young entrepreneurs project aims to make students aware of the influence of current European megatrends such as "sustainability",
"digitization", "cultural diversity" and
also the impact of "Covid 19" on entrepreneurship and
consumer behaviour but also the world of work. The students will first analyse the current structure of needs in the individual participating countries and in doing so become aware of the cultural diversity in Europe. Building on this, they will then set up their own model company with a corresponding product range. They will then carry out advertising campaigns and handle the sales process. The experience gained will then be reflected in an anual report.