|Time of the school year
|Mid october to
|Each students must introduce himself by:
- Presenting his/her identity (name, age, city), his family,hometown, school and hobbies
- Explaining which brand best represents him/her and why
- Illustrate with an image or video that represents him/her
==> Each school must provide a QUIZ on the students’ presentations for the other schools to be able to test their
understanding of the presentations.
|Mid November to
local and national
|Each schools creates groups of 3, 4 or 5 students which will be in charge of creating a presentation of 1 brand (the brand will be different for each group so that we have a global overview for each country) which is typical of their region and/or country (for example history of this brand, implantation of the area, use of the local culture to advertise etc.) and share their presentations with the other schools.
==>Each group must provide a QUIZ on their presentations for the other schools to be able to test their understanding of the presentations.
|2 first weeks of
|Each student will individually contribute to a virtual wall where all of them will write what Europe means and what it represents; what values it conveys and why they are important in our lives.
They will attach a picture or video or music clip to their personal contribution to illustrate them.
|2 last weeks of
-->A good brand
--> A good product
--> A good advertising campaign
|The students will individually participate to 3 online written debates which will help them think about important components of the missions they will accomplish:
==> What makes a good brand
==> What makes a good product
==> What makes a good advertising campaign
|February / March
||Creation of the
|The students will choose the composition of their teams and collaborate to find the name of their brand, their goods, their motto and their logo.
==> Each team will be composed of a minimum of 4 students and a maximum of 8, and 3 schools minimum will be represented in each team
|March / April / 2 first weeks of may
||Elaboration of the
|The collaborative teams will now create 1 or 2 goods for their new brand and make their promotion. Through this promotion, they will have to convey EUROPEAN VALUES: they will share the work among all the members to create posters, commercials, slogans, radio announcements.
| Mid may
|Once the teams are ready, each of them will share their advertising campaign with the other ones by creating their brands’ subpage with their final production of advertising campaign.
==> Each student will vote for each category and justify his/her choice