All students will have to think about their favorite brand and introduce themselves to the other partners through the image and values conveyed. We will share our national and local cultures by presenting a typical local or national brand that represent our areas. Then we will lead a common reflexion concerning the European values and then have a gigantic brainstorming brands and advertising. We will create international marketing teams to create brands which will convey European values and promote them. We will have a contest to elect the best creations!