As for methodology, text analysis,workshops, excursions, international group, pair and self works, learning by discovery and doing, scaffolding, CLIL approach, Inquiry based and Cooperative Learning and first hand experience will be used. With the aim of disseminating activities in the host school, we will create a LTTA Guide (collection of project activities and methods) and had out to school staff. The project activities will be also integrated in the school timetable and will not generally exceed it. As for expected results, students will learn about the overt and hidden messages presented in advertising, identify what advertisements are
trying to sell and what promises they are using to convince people to buy the product. Students will create ads, e-magazines, slogans, mottos. Teachers will develop their professionalism owing to the exchanged experiences and shared good practices.