Purpose of the study
- To protect from harmful media (The protectionist argument asserts that by learning to critically evaluate the meaning and intent behind the media, students become more capable of resisting media messages that might negatively impact their health and social development)
- To promote health and social development (The promotion of citizenship and democracy (they are a vital means by which the citizenry comes to know both itself and the broader world. To be adequately informed, citizens must be able to access media that represent a full range of social experiences and perspectives, as well as to critically analyse and evaluate the messages they receive)
- To acquire the tools for learning and self-expression (21st Century Skills report identifies media literacy, higher-level thinking, and effective communication.
- To enjoy and appreciate media as a creative art form.