MERCHANDISING BY SIDECAR

What comes to your mind when you hear the concept of VISUAL MERCHANDISING? Probably words such as CREATIVITY, IMAGINATION, INSPIRATION, new tendencies, colour… Commerce teachers must expose students to situations in which they learn to be imaginative, intuitive and to able to create poweful visual displays that have an impact on the customer. If, what is more, we offer our future commercials a framework of cooperation in which they can share, co-work, interact and have experiences with students from a different country and culture, teaching and learning enriches a great deal. This project aims at opening doors to other commerce realities, reinforcing cross cultural skills and sharing good practices. The language of creativity is universal.

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