CREATING A CAMPAIGN

  • Here are the main steps to create an awareness campaign.

    Here are some basic steps to create an awareness campaign for our project. 
     
    First, when working in international teams agree on:
    1. A theme and a message for your campaign
    2. An original, catchy slogan

    Then, in your national groups choose: 

    1. The final product: a video, poster, podcast, a comic, etc.
    2. Unique illustrations that grab the audience attention and capture emotions
    3. The text: short and to the point
    4. The typography: colour, size and shape of the text
    5. Arrange text and illustrations
    6. For a video, add music according to the theme, tempo and mood in your advert