GenZ Building Culture


The main focus of this project are today's youths, the so-called Gen Z, born between 1996 and 2012. The public heralds them as hyper-connected and technologically savvy, aware of environmental problems, human behaviour, and mental health issues. But how do they perceive themselves, impact local culture, and shape their worldviews? By taking a closer look and doing a variety of cultural activities that put into focus who Gen Z are, what their role in the modern world is both as individuals and a part of the generation, how they cope with tradition and local customs, and what trends shape their everyday lives, we hope to come to a greater understanding of their concerns and motivations, and ultimately, celebrate their values and beliefs.

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