The purpose of existence and the main goal of every company is a successful business, a business that brings profit. However, this business takes place in a very specific social community that has its own expectations and rules, within a limited natural environment. There must be a firm decision to take social responsibility as the way a company behaves throughout the range of its operations. This practice should be integrated into the business, and become, in a way, a "state of mind".

Consumers demand change and much understands what sustainability and responsible behavior means - and requires the business world to be responsible for their actions. Some of the world’s largest companies are rethinking the way they package their products, using their reputation to reduce the negative climate footprint by educating consumers about reuse, sustainable production and responsible behavior (old for new).

For any company that implements the practice of social responsibility, reporting is extremely important, so that society, the media, employees, clients find out what has been done. At the end of the year, it compiles not only a report on operations, but also on the company's impact on the environment and society

ASSIGNEMENT: Create promotional material using digital tool of your choice to inform society, the media, employees and clients about the implementation of socially responsible behavior activities in your start-up company.