The project deals with many aspects of today’s digital media and the way they shape young people's identity, their culture, perceptions, lifestyle, and commodity consumption. The project will allow students to understand, interpret, critically evaluate and create media. Successful digital communication, knowledge and competence will be paid special attention to.During the project the students will be sensitized to the influences and complex strategies of digital media they are being subjected to and that exert an enormous impact on their culture, social interactions, and psychological well-being. Students will be helped to deconstruct the powerful and often misleading messages of media, especially on social media platforms such as Instagram and Facebook. One of the main goals is to enable students to become well-informed ethical consumers of digital (hardware) media and active citizens who will take a stand on important global issues such as sustainability, e-safety and cyberbullying.