Advertising makes a big influence over children, and it is up to our hands helping them to develop a critical consciousness to face it. The analysis of advertising can play a key role to get on aspects as educating for values, responsible consumption, non sexist education…. As to be the axis to know the cultural heritage of each country.
The Erasmus+ KA2 “AD-DICTED TO EDUCATION!” will focus on how we can promote the social inclusion, non discrimination, critical thinking development and fostering values as tolerance and gender equality, all that having advertising as motivating axis. Also, it is centered in the educative value of the European heritage, the bet for multilingualism and the development of digital competencies.
We will work through an eTwinning project in order to develop this Erasmus+ KA2 project.